Simplify, simplify, simplify - Customers Crave Simplification.

Customers Crave Simplification.

In the Internet era, a certain amount of complexity was assumed and tolerated.  For example, people were willing to spend hours and even days learning an application like Excel or Word.

In the smart phone era, customers assume everything should be as intuitive as a tap-and-go app.  They expect even the most complex concepts and decisions reduced something that's easily grasped and easily acted upon.

What this means to you: Simplify, simplify, simplify. Even if (especially if!) your product does something complicated, make it simple to grasp, simple to buy, simple to get, simple to support, and simple to upgrade.  Then make it even simpler.

Thought I would like to share this piece of information.  Intuitively, it really helps me plan my daily schedule.

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